To be successful with your email marketing efforts, you need to do more than just send emails to your contacts on a regular basis. That should be considered ‘the bare minimum’ when utilizing this marketing medium. As the saying goes, the more you put into something, the more you get out of it; this obviously applies to email marketing just like anything else. So with that in mind, here are some tried-and-true techniques you can employ in your email marketing strategies to maximize your return on investment of time, money, and effort.

Provide value to recipients 

No one wants to be inundated with emails attempting to sell them something. That gets old real quick, leading to unsubscribes and being reported as spam, which will hurt your domain’s reputation and, subsequently, the deliverability of your emails. Rather than bombarding recipients with incessant requests to buy something from you, provide them with something useful rather than a sales pitch. Offer useful tips and information that will help recipients solve a problem, instead of bragging about how awesome your services are. Increase both engagement and deliverability rates by providing value to whoever receives your marketing emails.

Utilize person-to-person marketing 

People are more receptive to emails that make them feel more comfortable. Add a warm touch to your emails by personalizing them using variable data to add the recipient’s first name to the salutation and the name of their organization in the body. Use a ‘from’ address that is a person rather than a group, for example, johnsmith@company.com rather than sales@company.com, to make your emails seem more personal. Finally, when possible, segment your lists by representatives from your company and broadcast emails from each to their respective list. People prefer to receive emails from individuals they know or do business with on a personal level.

Don’t underestimate the importance of visuals

Human beings have and always will be visual creatures. Sure, the text in your email marketing messages is important but equally as important is the visual imagery. It’s not just what you say; it’s also how it looks. Therefore, make the extra effort to design your emails to be visually appealing to help them stand out.

Follow anti-spam laws 

Ensure your recipients receive your emails by obeying spam laws such as CAN-SPAM or GDPR. This will keep your deliverability up and your IP address from ending up on a spam blacklist.

Make the most of your email marketing efforts by going the extra mile. You’ll see the difference in your deliverability and engagement. Evolved Office’s proprietary email marketing platform enables business solutions providers to easily implement these tried-and-true techniques. Contact us today to schedule a demo.