Did you know that over 74 million websites use WordPress? In fact, WordPress powers over 34.6% of all websites on the internet today. Since WordPress is a content management system (CMS), it provides the convenience of a fully functional website along with the ability to easily post and publish content. It’s easy to pick up for novices and intuitive enough for savvier users to get the most out of it. Here’s why it’s an excellent website CRM for office equipment dealers.
WordPress is suited for Search Engine Optimization (SEO). SEO is essential for dealer websites to gain organic traffic and show their website in front of potential customers. Search engines like Google and Bing have shown to rank websites that use WordPress higher than the sites that don’t. The framework this CMS uses makes it easy for the search engines to crawl. Search engines find more relevant content so your website can be easily crawled.
As a dealer, you’re already well versed in security and how important it is for businesses. Your website should also be protected. Since WordPress is extremely popular, its security is top-notch. WordPress programmatically incorporates many security measures to ensure that each site remains protected from hackers or any potential threat. With its extensive full-time staff, WordPress can perform frequent, essential updates to be sure that your site remains protected. Therefore, website management and hosting become crucial aspects in regards to security.
Most themes are automatically responsive on mobile devices, such as smartphones and tablets. If your website isn’t mobile-friendly, Google ranks it lower on search-result pages. Without a built-in mobile-friendly theme, Business Solutions Providers would have to create multiple versions of each page of their website—one for desktops and one for mobile devices—to accommodate mobile users. Web design is still a crucial aspect for your website, but with WordPress, you won’t have to worry about designing hundreds of extraneous pages to fit each device.
WordPress is a powerful tool for office equipment dealers. From creating a beautiful, fully-functional website to ensuring security and responsiveness, it’s a perfect fit. If you’d like to revamp your website or create a new one using WordPress, contact Evolved Office! We have years of web design, web hosting, and marketing experience to give your dealership a competitive edge.